Monday, 10 October 2016

Social Media For Writers

photo courtesy of Anita Chapman
On Saturday I set off on my writer related travels again. This time to London, for NeetsMarketing's Social Media Course for Writers, run by the lovely Anita Chapman.

It seems fitting that I met Anita through social media. After learning lots of useful tips from her NeetsMarketing blog I invited her to be a guest on my blog back in March, and she wrote a fantastic post for me on Taking Twitter to the Next Level. We finally got to meet in person at the RNA conference in July and caught up with one another again at the HNS conference in September. But it was great to attend one of her courses and learn from her in person.

Saturday's course covered twitter, facebook, instagram and blogging. Whilst I've been blogging and using social media for over a year it was amazing to discover there was still so much that I didn't know. Anita was full of handy tips that were like little light bulb moments, as I discovered there's a much easier way of doing things than my long winded self taught approach.

Thanks to Anita's guest blog earlier this year I had already discovered TweetDeck and the time savings it can bring from being able to schedule my tweets. Her course on Saturday showed me the importance of creating an author brand across my social media platforms and helped me to figure out what that should be, and how to be more effective at communicating it.  My author brand will focus on things that interest me. Writing obviously tops my list, but with more emphasis on my novel set in the American old west. Hopefully the rest of my new brand will start to become apparent in the next few weeks...

You may have noticed my blog has a slightly new look this week. My logo is now in the header. I have added a twitter button and lots of other new things down the right hand side. Things I didn't know how to do until Anita's course.

Before:

After:





Here's just a few of the things that I learnt on the course:

  • how to embed a tweet and facebook post in my blog
  • how to use facebook groups
  • how to create facebook adverts - using boosts and ad manager
  • an introduction to crowdfire
  • how to use instagram
  • how to customise my blog

Thanks to Anita for such a fun and informative day

Monday, 3 October 2016

Guest Post: Ros Rendle - Fumsup


FUMSUP or TOUCHWOOD CHARMS FROM THE VICTORIAN ERA

A ‘fumsup’ may also be known as a ‘touch wood’ and as the name indicates they were for good luck. They first appeared at the end of the 19th century and were very popular during the beginning of the 20th century. There was a surge of interest during World War 1 when many were given to soldiers to take abroad as a charm hanging from a button or to be worn on a watch chain. It was suggested during this era that the name comes from the Roman era when an emperor would give the thumbs up sign to save someone during a battle of mortal combat. On the box of one of these little charms there is a poem to suggest the Victorian’s believed this to be the origin:



When Romans fought

With sword and knife,

The sign – thumbs up –

Meant – spare a life.


Some historians believe this not to be the case but for the charms to have a registered design number as they do, on the back, they would have needed a name and so ‘fumsup’ was created. Inside the original box lid of these small charms, on a card, is the following poem.


FUMSUP and TOUCH WOOD CHARMS



Behold in me the birth of luck, 
Two charms combined TOUCH WOOD-FUMSUP. 
My head is made of wood most rare 
My thumbs turn up to touch me there. 
To speed my feet they’ve Cupid’s wings, 
They’ll help true love 'mongst other things. 
Proverbial is my power to bring 
Good luck to you in everything. 
I’ll bring good luck to all away, 



Just send me to a friend today.


The charms are made of either brass, silver or gold with a little wooden bead head, said to be holy oak. The eyes might have been precious stones but are more frequently

coloured glass or white glass with a tiny, black pupil. The arms are articulated and can rise to touch the wooden head. On the forehead is an imprint of a four-leafed clover. The word ‘fumsup’ is usually engraved across its little round tummy. There are tiny wings on the ankles to speed the owner home.

Another design was also created around this time. These were a round wooden beads with a face. Arms come from that and bend to touch the top of the head. Legs also come from the same bead. Sometimes they have a flat back with a nationalistic image behind glass. This may be a popular leader of the time such as General Kitchener, Field Marshal Sir John French, First Earl of Ypres or Admiral Jellicoe. It may be the union flag. Very occasionally it’s possible to find a fumsup with female clothing or a version called ‘Lucky Luce’ which has a glass head.

There is a version called ‘OI you get in line’ supposed to have been produced for the Second World War and in the 1950s a new set of touch wood charms became available. Again the round wooden bead was central but silver head and legs were added in the shape of various animals or figures such as a lucky gnome holding a bag of money.


In my collection I also have a little, bisque doll, a children’s brass rattle and a counter advertising display model all in the shape of the fumsup charm with the distinguishing features for good luck. Postcards and Christmas pudding charms were also produced.

Much more recently others have added a form of touch wood charms to their collections. Notably Vivienne Westwood produced an acorn with its cup and her distinctive logo in silver being attached to the wooden bead.

I have a wide variety of these charms in my collection. I love the thought that presumably the owner was guided home having received the good luck from a loved one upon his, or rarely her, departure.

One features in my recent novel, ‘Flowers of Flanders’. Rose buys one for herself to remind her of a happy family holiday time just as WW1 is declared. Later in the book she gives it to Michael. Does it bring him the good luck he needs in France fighting on the Somme? Well . . .